Student Affairs Marketing and Communications

The Marketing and Communications Team provides strategic and creative solutions to meet the marketing, communication, and design needs of the Division of Student Affairs. Our professional staff work with departments to conceive and implement effective marketing and communication plans to reach our students, parents, alumni, faculty, staff, and community, both internally and externally. We strive to provide support to departments that will ensure communications are consistent and effective as we strengthen the university’s and division’s reputation and brand awareness.

Social Media Platforms | Brand Guide

 

Meet the Team

Heather C Hirschman – Marketing & Communications Coordinator
(336) 334-4410 | hchirsch@uncg.edu

Gretchen Pugh – Graphic Designer for Print and Digital Media
(336) 256-1433 | gspugh@uncg.edu

 

Getting Started

It is recommended that the project or event coordinator schedule a meeting with the Student Affairs Marketing and Communication Coordinator prior to submitting a work request to discuss a marketing timeline, social media presence, and other avenues of promotion. For web or technology based projects the Student Affairs Web & Technology Coordinator should be brought into the discussion.

Once ALL information and materials for a project are compiled by the project coordinator, then it is time to complete the Project Request Form in Workzone. After completing the online form, your request will be reviewed, accepted with a task list created or not accepted with edits for you to complete. All written communication and file sharing for a project will then take place in Workzone so everyone involved in a project is aware of a the project’s status. Please keep in mind, an in-person meeting is required for all new projects and some re-branding projects in order to thoroughly discuss the project vision, expectations, timeline, approval process, and production.

For more information about Workzone, please contact Gretchen Pugh, 336-256-1433 or gspugh@uncg.edu.

Note Approximate Project Time-frames:
New Design-no previous design materials exist (minimum 4-weeks lead time)
Re-design of a pre-existing piece (minimum 2-weeks lead time)
Content revision to a pre-existing piece (minimum 1-week lead time)

Multi-tiered projects or projects that involve more than one Communications Team member may take longer than anticipated.
Also be advised that gaps in communication lengthen the time to complete a project (ex. if you are contacted on Monday regarding updates and approvals and you do not follow-up until that following Friday, you have now added four extra days to your project completion time).

The marketing and communications team is here to assist you with projects that align with our objectives of driving awareness for, and building and maintaining the reputation of, the university and the division. Below is a list of possible projects.

Graphic Design 

Marketing & Promotions

  • Advertisements
  • Appointment Cards
  • Banners (indoor and outdoor)
  • Booklets
  • Brochures
  • Flyers
  • Handouts
  • Invitations
  • Invoices
  • Logos
  • Menus
  • Newsletters
  • Photography (scheduled in advance, color correction and  cropping)
  • Postcards
  • Posters
  • PowerPoint Slides
  • Printing Solutions
  • Programs
  • Promotional Items
  • Signage
  • Social Media Images & Banners
  • T-shirts
  • Website Design
  • Advertisements (writing & consulting)
  • Brochures (writing & consulting)
  • Newsletters (writing & consulting)
  • Photography (scheduled in advance)
  • PowerPoint Presentations (creation)
  • Programs  (writing & consulting)
  • Promotional Items (consulting and quotes)
  • Social Media (account creation, planning, hashtags, etc.)
  • Videography (TBD)
  • Website Design  (writing & consulting)
  • Written Content (press releases, news stories, etc.)